Union of Body Mind & Soul was founded by a team of wellness and mental health professionals with the intent to offer various practices that could support and heal in harmony. The goal for this brand identity was to create something symbolic of the work they do, while marrying concepts of collectiveness, peace, and vitality.
Created while a designer at MKJ Creative
This was an instance where I worked closely with the client's vision, who had specific elements in mind, but not the full picture. The hands used in the center are a (loose and modified) interpretation of the lotus mudra, a hand gesture meant to open the heart chakra. It is surrounded by three lotus petals, which represent the unity of the three foundational elements of the brand: mind, body, and soul. Their integration was a key aspect to the concept for this mark and one that ties their respective symbolic meanings together in unity.
